walmart inc.
Financial Well-being
A new end-to-end comprehensive journey designed to enhance access to financial resources for every Walmart associate, empowering them to better their long-term financial well-being.
Discovery | Ideation | Business strategy | Wireframing | Prototyping | Iteration | Usability testing | Handoff
Project details
Role: Co-UX Designer (first half), Lead UX Designer (second half)
Team: Design, Product, Business, Engineer
Tools: Figma, FigJam, Mural, Jira
Duration: 8 months (6 features)
Medium: Native mobile app, desktop browser
Problem
In store associates did not have an easy way to access and manage their financial tools that were available to them through Walmart. Additionally, they were not fully aware of the benefits available to them and the value they hold for their financial well-being. In order to access financial tools and manage their benefits, associates must go through the One Walmart website via VPN. This ultimately limited the time in which these tools were available to them, as the VPN could only be applied to computers within stores.
How might we incorporate financial tools into Me@Walmart, an existing app that combines personal and work needs of over 1.4 million Walmart associates, in order to assist with improving their long term financial well-being by 1) allowing 24/7 access 2) providing learning materials to increase financial awareness, 3) encouraging associates to save for their futures, and 4) allowing associates to take full advantage of their financial benefits available to them through Walmart.
requirements
Product goal
Support associates in their long-term financial health through taking full advantage of their benefits offered to them through Walmart.
Objectives
Provide associates with an integrated experience within the existing Me@ app enabling the following features as a part of the MVP release:
1) Link to the Even app to download (or to open the app if they already have it installed)
2) Visibility to current credit score, along with suggestions to improve it
3) 401(k) matching
4) Associate Stock Purchase Plan (ASPP) election
Design goals
1) Future-proof designs - scalability
2) Readability and clear hierarchy
3) Simplicity and ease of use
4) Adaptive to desktop
discovery exploration
Before I started at Walmart and on this project, foundational research was conducted to learn about Walmart’s financial ecosystem and the tools available outside of Walmart. Numerous approaches were brainstormed to create a comprehensive solution, offering financial support to internal associates in a straightforward, efficient, and enjoyable manner.
Design documentation
The following artifacts were created and continually referenced to help inform and guide our design process by understanding user needs, behaviors and the overall user journey.
Personas
End-to-end full experience flow
Collaboration
There was constant communication and collaboration every step of the way.
Product
It was important to understand product requirements to prevent confusion during design process.
We would collectively talk through new or changing requirements in order to always be on the same page as to what was being created.
I made sure to highlight specific requirements when presenting designs to keep product engaged and build trust, as this showed intentional design.
Product documentation was through confluence.
Tech
We made sure Tech was involved during early stages to understand timeline and ensure shared goals of delivering a high-quality product that not only meets user needs but is technically feasible.
Tech was present during design reviews to understand functionality and raise potential feasibility concerns.
There was cntinuous communication after handoff to answer questions and ensure visual QA.
From iterating to finalizing
Over the course of the project there were multiple iterations made for each feature within the experience. Iterations were based on feedback from design reviews with the team until we finalized designs.
My money carousel - ‘Even’ card iterations
My money carousel and ‘Even’ card + other cards - final designs
My money dashboard page
401(k) & Associate Stock Purchase Plan
My money dashboard page - final designs
401(k) - Final designs