I’m Pri, I’m a UX Designer with 7+ years of specialization, crafting impactful experiences with an emphasis on user satisfaction

BEST BUY // B2C

Sale Event

A complete redesign of Best Buy's sale event page allowing users to more easily discover deals

+31 bps

+14 bps

Conversion lift

+10-15%

Module interaction

Mobile eng

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+31 bps

Mobile eng


BEST BUY // B2C

Deal Alerts

A new end-to-end alert feature that allows users to track product prices until they are ready to purchase

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$82m

1.7m

Alerts set

930k

people set an alert

In revenue

WALMART // INTERNAL TOOLS

Financial Well-Being

A new experience that allows Walmart associates to take charge of their financial futures

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222k

User engagement in 1st month


CATALYST UX // B2C

Best Life Pay

A new mobile website that alleviates the stress of multiple invoices, allowing prompt payment

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